Things You Can’t Change (But CAN Market Around)
1. Street Name – Live on “Wimpy Way”? Street names may stick out to potential buyers and be a detractor. You can’t change it. You can (a) make light of it or (b) downplay it in your marketing.
Residing on an eccentrically named street like “Wimpy Way” might raise eyebrows, but clever marketing can turn it into a unique selling point. Embrace the distinctiveness, highlighting the charm that comes with a memorable address, or playfully downplay it while emphasizing other attractive features in your promotional efforts.
2. A Neighbor’s Home – Live next to a hoarder? You may not be able to conceal that fact, but you can direct attention elsewhere by pointing out “nearby” amenities or positives about the neighborhood.
Living beside a less-than-ideal neighbor can be challenging, but strategic redirection of attention is key. Instead of dwelling on immediate surroundings, draw attention to nearby amenities or positive aspects of the neighborhood. Showcase the vibrant community or convenient facilities to shift focus away from individual neighbors.
3. Power Plants or Landfills – Close to utilities? These can lower your property value. While you can hide any aspect of your home or location, you can build up all the positives that offset some of the negatives.
Proximity to power plants or landfills can be a drawback, but counterbalance the negatives by emphasizing positive aspects. Highlight the advantages, such as accessibility to utilities or potential cost savings, while mitigating concerns through landscaping or architectural features that enhance the visual appeal of your property.
4. Nearby Foreclosures – Comps are a big deal. If there are numerous, visible foreclosures and eyesores near your home, you’ll have to go the extra mile to amp up your curb appeal and show off in comparison.
A neighborhood filled with foreclosures can affect property values, but you can overcome this challenge with heightened curb appeal. Invest in enhancing the visual aesthetics of your property, showcasing well-maintained landscaping and attractive features to stand out positively amidst the competition.
5. Neighborhood – School systems, neighborhood reputation, and other dynamics will invariably impact how potential buyers feel about your home. These are unavoidable, but your home still has value!
Elements like school systems and neighborhood reputation are beyond your control, but they significantly influence buyer perceptions. Acknowledge these factors and focus on what makes your home special. Emphasize its unique qualities, amenities, or distinctive features to demonstrate that, despite external factors, your property holds inherent and enduring value.
6. Bright Colors Inside – A common piece of advice offered by REALTORS® is to “neutralize your decor” before selling.
While vibrant interior decor reflects personal taste, neutralizing colors before selling is a wise move. Potential buyers often find neutral tones more appealing, allowing them to envision the space as a blank canvas for their design preferences. Consider toning down bold hues to create a universally appealing atmosphere that invites broader interest.
7. Bright Colors Outside – You may love your hot pink shutters and door, but your outdoor paint is also a point of consideration for curb appeal and home value.
Your love for bold exterior paint choices, like hot pink shutters, can be a double-edged sword. While it adds personality, it’s essential to strike a balance between curb appeal and home value. Consider more universally appealing hues or accent colors that enhance your home’s exterior charm without overwhelming potential buyers.
8. Excessive Landscaping – If you are a horticulturist, you may love the proliferation of spidery plants and unique vines. The maintenance this implies for homeowners could be a turnoff.
A lush garden is delightful, but for potential buyers without a green thumb, excessive landscaping can be intimidating. Strike a balance by showcasing the beauty of your plants while ensuring they’re low-maintenance. Highlighting a well-manicured garden that complements rather than overwhelms the property can attract a broader range of interested buyers.
9. Dirty Driveway and Sidewalk – Dirt and residue on a sidewalk and driveway can make your home look dingy or older than it is.
Neglecting your driveway and sidewalk can create a negative first impression. A simple pressure washing can transform the appearance, making your home look well-maintained and inviting. Invest a little effort in cleaning these areas to convey a sense of pride in the overall upkeep of your property.
10. Dirty Roof – The same goes for a roof. It may look older than it is if it’s caked with gunk and grime. Get it professionally cleaned and you’ll get fewer questions about how old it is.
A grimy roof can prematurely age your home in the eyes of potential buyers. Professionally cleaning the roof not only enhances the overall aesthetics but also dispels concerns about its age. Presenting a well-maintained roof signal to buyers that your property is cared for and ready for long-term occupancy.
11. The Lot – Corner lots may sell for more and where you are on a lot can be used to promote a higher value. Some people love the phrase, “eastern facing windows” in a home description.
Your property’s positioning on a corner lot can be a valuable selling point, often fetching a higher price. Highlight specific features, like “eastern facing windows,” to play up the advantages of natural light and scenic views. Utilize the unique characteristics of your lot to promote a higher perceived value.
12. Major Roads – If you are near highly trafficked roads, it can be a drawback for some buyers. Talk up new windows or other ways the home is shielded from the noise and busyness.
Proximity to busy roads can be a turnoff but emphasize features that mitigate the impact, such as new windows designed to reduce noise. Highlighting the home’s insulation or landscaping that shields it from the hustle and bustle will reassure potential buyers, allowing you to cast the property in a more favorable light.
13. Nearby Neighbors – If you have a lot of renters in your neighborhood, it may be less appealing to future buyers.
A neighborhood with a high proportion of renters might deter some buyers, but you can shift focus by emphasizing the community’s positive aspects. Highlight nearby amenities, community events, or the potential for friendly neighbors to create a more appealing picture for prospective buyers.
14. Major Airports – If you are near an airport, buyers may be afraid of the noise. Instead, you can bill the home as “commuter friendly”!
Living near an airport can be seen as a drawback due to potential noise concerns. However, positioning your home as “commuter-friendly” and emphasizing the convenience of quick access to transportation hubs can turn this into a positive selling point for busy professionals or frequent travelers.
15. Near A Cemetery – Some people are superstitious or just don’t want to live near a cemetery. The good news is, that cemeteries are often beautifully kept pieces of land. For the right buyer, this can be a benefit.
While some buyers may have reservations about living near a cemetery, highlight the well-maintained and peaceful nature of these areas. Emphasize the serene surroundings and the potential for a quiet, respectful neighborhood. For the right buyer, a property near a cemetery can be perceived as a unique and tranquil living opportunity.
Additional Factors that Could Impact Your Home Value
16. Energy Inefficiency – A home’s energy efficiency is a paramount consideration for modern buyers. Addressing this concern by investing in energy-efficient upgrades not only reduces utility costs but also positions your home as environmentally conscious, appealing to those with a green mindset.
17. Broadband Access – In our interconnected world, access to reliable broadband is a significant selling point. Highlight the availability of high-speed internet in your area, showcasing the home as a tech-friendly space for remote work, online learning, and entertainment.
18. Invasive Plant Or Animal Species – Guard against potential concerns by demonstrating proactive measures to manage invasive species. Showcase a well-maintained garden and emphasize pest control efforts to assure potential buyers that the property is protected from the negative impact of invasive flora or fauna.
19. Unpleasant Home History – If your home has a less-than-ideal history, be transparent while emphasizing positive changes. Showcase renovations and improvements to shift the focus from the past, presenting a fresh and appealing narrative that resonates with potential buyers.
20. High Crime Rate – Tackle safety concerns head-on by spotlighting neighborhood security measures and community watch programs. Emphasize the positive aspects of the community, showcasing a proactive approach to safety that can reassure potential buyers.
21. Pollution – Counteract concerns about pollution by highlighting the property’s proximity to green spaces and efforts to maintain environmental quality. Emphasize the conscientious steps taken to create a healthy living environment and position the home as an oasis amid urban challenges.
22. Flood Plain – Living in a flood-prone area? Mitigate concerns by showcasing flood prevention measures and highlighting the home’s elevation or flood-resistant features. Provide reassurance about the property’s resilience, emphasizing a proactive approach to potential flood risks.
23. Over Improvements – While improvements are generally positive, overdoing it can be a concern. Showcase upgrades that align with the neighborhood’s standard, emphasizing the balance between improvements and the property’s overall value to avoid potential buyer hesitation.
24. Niche Improvements – If your property boasts unique, niche improvements, highlight them as distinctive selling points. Whether it’s a specialized workspace or custom amenities, emphasize how these features cater to specific needs, making the property stand out in a competitive market.
25. Space Allocation – Efficient space utilization is crucial. Emphasize thoughtful room layouts, storage solutions, and versatile spaces to showcase the property as both functional and adaptable to different lifestyles. Highlighting the versatility of each area adds value and resonates with a broad range of potential buyers.